Communicating with a web designer can be the most complex part of the employing course because you and the web designer don’t speak the same language when talking about the details of a website. This article explains how to get your ideas across to the web designer you desire to hire.
Ok, so you’ve decided to appoint a professional web designer to build your website. You spent some time looking for the right person. Ultimately you found the right web designer that you believe will design the most “remarkable”, “extraordinary” website the internet community has yet seen.
So now what? Explaining to the web designer the layout design you have in your mind can be a very frustrating course. You will find that putting the “picture” in your mind into words can be a difficult task. Really in most cases this is the biggest problem between you and the final outcome. No matter how talented the web designer is, if you can not communicate with him properly, in his own expert language, he will not be able to use his talent to achieve your design.
There are two possible circumstances you may face:
1. You know what content you desire on the website but have no clue how to present it to the user.
2. You know what content you desire on the website, and you have the layout in your mind, but you don’t know how to apply it.
In both cases you will need to explain your thoughts to the web designer. Although most people who read those lines are possibly thinking that being in the second situation is better then being in the first situation. However, real life experience shows the opposite to be true. Giving a web designer the complete freedom of action concerning the web design based solely on the website content is generally a smart thing to do. You will find that explaining to the web designer what the nature of your website is, whether it’s a product that you want to sell or a hobby item, is much easier then trying to explain to him the temperate of the color plan or an undefined shape that you would like to have in the website header.
Essentially for both of the situations, I would suggest you use the same advance, but with a minor modification to each situation. If you know of a website that has all the features you want or need and/or a site that looks the way you desire your site to look, be sure to give the site’s URL to the web designer. Doing so will give him some idea of want you want. You will both be looking at the same thing but will really look at it from a different angle. Therefore, it may be better to give him more than one website as an example. The more websites you find that can utter your feelings and/or requirements, the easier it will be for web designers to understand your intention without you having to use a single “technical” term. Chances are that you won’t find a single website that has the entire feature you want. After all, if such a website already exists there would be no place for your new web site to be born. Use numerous websites to express the different features you desire. Spend as much time as necessary until you find just the right websites to provide examples of your needs. Doing research at this stage will definitely save you a lot of time later trying to point the web designer in the right direction.
Although you are the one who wishes to express your self to the web designer, you should learn to listen to him as well. When he uses technical terms, ask for their meaning. Do not finish any part of the conversation unless you are totally sure that both sides are on the same page. Remember that when a web designer speaks about the temperature of a color, he is not talking about the next day’s forecast.
Remember, you appointed a professional web designer because you desire a professional looking website and you couldn’t do it yourself. So, trust the web designer’s judgment when they tell you something you desire won’t work or isn’t the best way to accomplish your goals. After all, you are paying them for their knowledge. Don’t try to tell them how to do their job.
It is OK to need that a web designer gets your approval each step of the way so you can tell them if one of your goals isn’t being met. Also, if you really don’t like how something looks and want it changed, tell them directly. Don’t wait until everything is done and then choose you don’t like it. |