1. Why must you have a website?
In order to do well in today's world, you should have an Internet presence. More and more people log on to the internet everyday; there are billions of users world-wide and there are numerous reasons why one requires a web site. A website is a powerful first impression. Placing your business on the World Wide Web, gives your business the potential for universal exposure, no matter the size of your business – be it large or small; singular or multi-national. To have your own website gives your business invaluable benefits, which is illustrated in the answer to the next question, viz-a-viz:
2. How can a website be useful?
Website help you influence web services for streamlining data transfer to and from your organization.
There are countless reasons for - How a website can be useful and why you must bring your business online? Some of them are, briefly, mentioned below:
a. Improved customer convenience
Your business anxiety can be more easily and quickly reached, every time a potential or an existing client searches for applicable businesses, goods and services over the Internet. Your customers can always keep in touch with you and your business, just by knowing your web site address.
b. Greater reach ability of your business profile:
Your business profile can be reachable from anywhere in the world. No other ad medium gives such universal coverage. You need not depend on phone book entry or limited yellow pages and newspaper ad presentations, any longer.
c. Greater possibilities for promoting your business portfolio:
People will not buy your goods or services unless they know that they really exist. You can tell your possible audience much more through a WEBSITE, than you could possibly do via any print advertisements, Yellow Pages listings, or TV/radio commercials. There are no limitations as far as space, time, nationality and residency are concerned. You can say as many things as you want, to as numerous people as you wish. And your business symbol can be as resourceful as is the Internet itself.
d. Efficient low-cost advertising:
Your customers will always be able to obtain thorough up-to-date information about your services or goods. Instead of having to rely on aimlessly aired TV or radio commercials, they can simply browse through your website whenever they like.
e. 24/7 availability:
Website is existing to you 24 hours a day, 7 days a week, 365 days a year. It will be your hardest working employee, never getting sick, or taking a holiday. And you can rest certain that your website is always there for you – to answer your customers’ questions or to collect their feedback on your behalf.
f. Time-saving:
Approaching clients can learn about you and your business at any time of the day simply by visiting your website, so you won’t have to be at hand or involved with the course in any way. Your precious time can be saved and invested in other activities that can increase your profits and further enhance the scope of your business.
g. Cost -cutting:
You can save a lot of money cutting your costs on print ads, brochures, coupons, flyers, specials, newsletters or mailings. What’s more! It’s always quick easy and extremely proficient to update real time information on your website; whereas usual renewals of printed materials turn out to be very expensive and time consuming. The fact optimized productivity at minimal cost is more valued in any business and it is possible only through World Wide Web.
Web services give a standard way to execute a business function that can also be managed remotely. It employs an effective exchange of information and data-feeds between B2B and B2C portals, information warehouses, news givers, shopping portals like e bay and search engines like Google, MSN, yahoo etc.
Your website should work hard in today's competitive online environment — drawing visitors, giving a rich user experience and adapting them into loyal customers.
3. What makes a site work successfully?
It’s a hotly argues question – “What makes a website work well that will truly help your business and attract more customers?”
A well designed website can surely lead to increased business. By following simple guide-lines, it is possible to make a good-looking website that will actually give your business the best chance of being noticed.
For your online presence to actually count, your brand desires to radiate credibility, confidence and efficiency through your website. A well designed website can certainly leverage your business courses. One can get this by blending strong design and comfortable, with seamless functionality, and expert support throughout - with time tested processes.
Web Designing is “a course of conceptualization, planning, modeling, and execution of electronic media delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface” (ref- Wikipedia)
Web Design can have a powerful affect. Web Design is significant and it must be right! The right design kindles in a website visitor the right perception of your business. It engenders confidence and trust in your business. Success online is vital to the overall strength of your business.
It’s necessary that –
In an arena saturated with billions of web pages, it needs innovation and expertise, to represent your brand effectively.
Your site should be easy to navigate and simple to use. If your users and potential customers can’t find what they want, this will demoralize your site’s performance, in relation to your business goals.
Your web site must, clearly and concisely, reflect your business, values and goods, since your web site is now the first point of contact for a new user or potential customer.
A good and innovative design ensures that the site is memorable and encourages the viewer to explore beyond the home page.
The web functionality and programming must use only standard, compliant, valid coding and also offer an alternative programming, to ensure that your site is viewable in any Browser and at any Screen Resolution.
Most Web design and development companies possess skills in one or the other – rarely both. This is where Creative web mall web solutions differ, as we understand how to design a website that will most effectively present you, your business or organization, with your goods and services.
4. What are the common mistakes of a website?
Let’s face it! If visitors get lost or become confused while attempting to surf your website, they might hit the back button, and look for a more user- friendly website. People do not like to think, when it comes to finding their way around websites. Don’t make them tick. You require planning your website from stage to stage, and creating a difference between a very poor website and a very good website.
Let us now see – what are the pitfalls natural in designing and setting up a website? You may know some of them already, but by giving and correcting them, you can be sure to keep constant flow of visitors entering and re-entering into your portal! The list of most common errors is endless but invaluable for new designers, web developers and satisfied writers – who need a list for their website spot check.
1. Site best viewed:
New designers generally use this “site best viewed” with a qualification statement regarding which web browser or screen resolution they designed their site, for best viewing. It does not impress the visitor. Instead, invest in skillfully designed website that renders well in multiple browsers, and in any screen decision.
2. Shabby lay-out and glaring design:
Some sites are totally unbalanced in their lay-out and overloaded design. The designs do not match the page matter and appears misplaced and misfit in the entire scene. Give your pages a pleasing look, with just the necessary facts and place your design out-lay with a professional touch. Always take screen shots of designs in different resolutions, before uploading the suitable one.
3. Horizontal scrolling:
The horizontal scroll creates it extremely difficult to read the content on your site, and often your visitors will lose patience and leave. Check your website in a site resolution viewer. A professional website can be viewed without horizontal scrolling in; both, a smaller and larger screen resolution. User's find scrolling from the top to the bottom of your pages, more obvious to view and easy to read.
4. Free Web Hosting:
This is a common web page mistake you definitely need to shun. Often business owners maintain that the business is 'just starting”, and that is why they have not yet moved their site to a domain host. Do not use free web hosting if you want your business to be taken seriously. It reflects on your image and credibility.
To resolve this issue, you should desire and buy a domain name if you, already, do not have one. You also require deciding a professional domain host. There is no getting around this one. If you want to run a successful online business, you totally should have a dependable domain host.
5. Appalling Images
Don’t permit your visitor view badly shaped or dreadfully cropped images and missing graphics files. Optimize your images, using the best height and width. Keep your files in the best formats - j peg for Photographs and gif for artwork.
6. Blaring and ghastly color schemes:
Shun using terrible and loud colors that does not match your website idea and mission. Although your text may be easy to read, overly-bright colors distract and resist the reader away from your site's reason. Your designs must reflect class and designer quality, with state-of-the-art designs and enjoyably eye-catching color schemes for your web pages.
7. Slow loading:
If your page does not download rapidly, visitors will quickly move on to find another site. Take action now to decrease the 'weight' of your pages. Each image on your site should be correctly sized and optimized for web use. Keep your pages lean and fast for the visitor to move on quickly, with interest.
8. Spell check:
Always spell check the text, keeping it free of grammatical error, punctuations and spelling mistakes. Without spell check, the site looks substandard and shabby.
9. Ineffective Text Content:
A big mistake is to fill the pages with long text, without any headings and sub-headings. Do not pack your web pages with loaded decorative words and hi-funda text. Readers do not have time to fill their heads with all details.
Create your text more useful. Keep your text simple, crisp and to-the-point. Use decorative words in the right context. Your language must spell lucidity, consistency and coherence in content, style, structure and font. The pages must be easy to read and simple to understand, with a smooth flow. The fonts must be rightly used, with suitable side-headings and the text requirements being phrased in short paragraphs, giving a pleasing feel to the reader.
Your website should give a clear message with a goal-oriented direction, setting you apart from your competitors. Your matter must easily answer his question - “what's in it for me?” The reader should be able to recognize with your write-up and find you as his 'partner' for addressing his explanations.
10. Absence of an Email Subscription Form:
This serious aspect is often disused by most website owners. It is very significant to have a lead generation for your website via Email subscription form, for optimal business returns. Having a mailing list gives you numerous benefits like maintaining a visitors list that permit you to contact them, build a relationship, and establish yourself as an expert for solving their problems.
11. Using a weak message 'join my newsletter':
Your content, design layout and solutions must be so user-friendly such that it compels the reader to subscribe your mailing list. Do not use a weak message like – “join my free newsletter”. The reader would wonder “Why?” and “If I subscribe, will you give me a bonus or a free gift instantly, as soon as I join?” If your design and text work impresses the reader for availing your services, you would automatically get email subscriptions for a membership, from your visitors. It speaks on your credibility.
12. No Contact Information - Just giving your email id and the web address is not enough for your readers – who may be prospective clients. Keep your detailed contact information easy to find and easy to read. Inclusion of a site-map works wonders for your business.
13. Advertising – Advertisements give vast revenue but it must be placed skillfully and with position to the present times. Suitable advertisements must be placed - reflecting the different verticals of your business. Do not overload your page with ads, especially the big flashy banners. Well placed, well designed ads are okay, if you don’t overload the page.
14. Prices –. Don’t waste your time, eager you will get email inquiries on your prices. The moment a visitor sees your product or services, his prime question will be “what is the price of this item?” Do not keep the visitor guessing the price; it will give him an opportunity to jump into another website where the price is mentioned and you may end up losing a prospective customer. You require comprising a price with the item description, if you sell something.
15. Under Construction - Avoid having a “closed – under construction” or “yet to open” website. Give your visitors at least a single page of content, with a notice - when the whole site will be open.
16. Music: Include a soft and soothing music or that which is relevant to the content. Do not include music, if it is not needed. Music should not be out-of-control and keep the control buttons easy-to-use. Music can turn one's mind on but at the same time put your mood off, if it is not rightly timed, controlled and soft.
The list of common mistakes is innumerable. The above general tips give you an idea of what to shun and how to resolve. By keeping your website design in good shape and ensuring your web content writing is in good taste, you will find more people visiting and enjoying your website! | 
