| When it is not ink and instead it is pixels, something changes within the brain of readers and writers. From the reader's side, they get extremely impatient and require moving one right now. Three words are often too many and forget about paragraphs that might have four sentences.
Some writers respond well to this and some don't. Those that don't you can almost recognize instantly when you land on their site: there are big blocks of text and lists everywhere. The information is crowded tight as if they were getting audited by the web patrol to ensure they included every piece of data relevant to their business. Sidebars with more information? You betcha. Pity the fool that sticks around.
So how can web content writers adjust for the screen reader?
First, keep it short real short. Fragments are fine. Like this one or this. It looks OK on the screen.
One line paragraphs are fine.
Next, keep the font somewhere around 12 point. Don't create it as big as you can fit in the space. It gets ugly. It is fine for titles but something about 12 point looks right.
Use Bold Titles with Capitalized Words
This set off a new block of text and people tend to look at it. Didn't you?
Use questions. Effective? Yes. Interest grabbing? Yup.
Try, try, and try to create it interesting. Take out all the filler and create it short but determined and clear. It's like you boiled an onion from something big that generates you cry to something small and sweet.
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